This is by far one of the best books I have read in regards to my consulting practice. Ram Charan is a masterful writer with a vault of information that is useable immediately.
His goal is “to improve the practice of business by people tools they can put to use immediately”
The book is built around the idea of producing constant revenue growth. The medium he uses during the course of this book is centered around the game of baseball. Many companies swing for the fences constantly, but never consider a single or double to be worthwhile. But those singles and doubles actually from the foundations on which to build a company through the basic’s.
A few great quotes…
“Every contact of every person with a customer is an opportunity for revenue growth”
“Marketing is about finding out what the customer wants, and designing products, services and programs that give it to them”
“But the reality is most ideas are generated when people exchange information”
“Does the management team come into contact with the user of your product”?
“How good are the upstream marketing skills-that is, the ability to segment markets and identify consumer attributes in your business”?
I highly recommend this book for your library.
Steven Hume
Business Performance Highlights 
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